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Positioning a website on Google may appear easy. There are many factors that influence when gaining a place amongst the first outcomes of the search engine. These are a few of the modifications that will mark the future of SEO:

Pick your keywords well

Keyword research study (or keyword research study) is a essential step in any strategy. This is not a novelty in SEO trends in 2020, but it is still among the stages to which we should pay more attention. Prior to beginning to produce content for your website, you must study in depth what type of terms are the most demanded by your audience and what words interest you the most when it pertains to placing your organisation. There are tools, primarily paid, that can help you reach these conclusions, however the concept is to go to an SEO specialist who looks after this stage for you. When the investigation is done, you will have 2 groups of keywords:

Those of the head. Normally they match the 3 or 4 words that finest specify your service. The logical thing is to reserve the most prominent places on the web.

Those of the long tail. They are not always provided the value they deserve, however they are fundamental in your method. In reality, 77% of the traffic that reaches your site does so through these keywords, which are identified by being a lot more specific and having less competition Solutions like "Where to purchase sports clothes on the Internet?" Or "Tips to pick your sports devices" are two kinds of long tail keywords that will assist you get quality traffic.

Investigate your competition.

Not only do you have to take into account what users are looking for when we talk about SEO. Investigate in the search engine itself, search SERPs and see what results Google returns. By doing this you will be able to understand what your competitors does, identify mistakes in its method and make the most of them to strengthen your web positioning.

Firstly, naturalness

When it pertains to producing content to deal with your SEO positioning, you must not be consumed with Google's suggestions. They will discover it and penalize you for it if you compose only thinking about the search engines. Prioritize naturalness, compose with the user in mind and prevent black hat SEO practices that will only hurt your method.

One of the most common is the keyword stuffing (or extreme use of keywords within the material of a website to try to provide more significance). Google dislikes this over-optimization. There is no portion that specifies a best variety of keywords, although it is frequently said that it is recommended that they do not go beyond 3% of the overall text. a page with beneficial, well-structured and original info will be more trustworthy for Google and will have priority over an insubstantial one that duplicates a certain word a lot.

Semantic material: your new best friend

In line with the above, given that Google introduced its Hummingbird algorithm, the semantic material began to acquire important value within the recommendations of natural positioning. Writing for humans and not for online search engine is among the main maxims of SEO, and here comes into play a very crucial principle: polysemy. Progressively, Google is able to comprehend the semantic relationship in between words, regardless of variations of gender, number or verbal conjugation. For that reason, it does not make good sense to bet on various pages for keywords that have very little differences in between them. The perfect thing is to enhance each page around a series of words connected to each other at a semantic level, have fun with the synonyms and constantly put yourself in the place of the users.

Rich snippets to make you see

The literal translation of snippet is a piece. The bit is the extract of our site that Google shows in the search results if we talk about SEO. It is made up of a title, a description, and a URL. If this is appealing, descriptive and also draws the user's attention, your CTR (or the user clicks rate to your website) will enhance very substantially. Rich snippets (or abundant bits) are a really helpful resource to attain this visual effect. They are attained

Google began to provide worth to this type of format in 2013 and its significance has not stopped growing until today, so it could not be missing out on from our list of SEO trends in 2020. There are numerous kinds of bits: occasions, people, items, recipes, videos, lists ... The most innovative is what is known as Rank # 0, a format that appears above the organic outcomes. Another example is the Knowledge Graph, like the one in the previous image, which typically appears when trying to find an artist, a music group, a film ... There are SEO Barrow in Furness several methods to implement them and most need a minimum understanding of programs and web development, however the effort It will be worth it.

The significance of packing speed

The loading speed or WPO of a website is important for SEO positioning. As of June of this year, Google will give leading concern to sites whose mobile loading speed is excellent. If this is higher than 2-3 seconds, users will leave the page before seeing the content and Google will penalize you. There are lots of factors that affect this criterion: the images, the theme of the web, hosting, the code itself ... This 2020 will be more vital than ever to have them all under control.

Positioning a website on Google might seem simple. Examine in the search engine itself, search SERPs and see what results Google returns. When it comes to developing content to work on your SEO placing, you need to not be obsessed with Google's recommendations. If we talk about SEO, the snippet is the extract of our website that Google shows in the search results. Google began to give value to this type of format in 2013 and its value has not stopped growing up until today, so it could not be missing out on from our list of SEO trends in 2020.