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Placing a website on Google might appear easy. Nevertheless, there are many aspects that affect when gaining a location among the very first results of the online search engine. These are some of the modifications that will mark the future of SEO:

Select your keywords well

Keyword research study (or keyword research) is a fundamental action in any technique. This is not a novelty in SEO patterns in 2020, however it is still among the phases to which we need to pay more attention. Prior to beginning to develop material for your website, you need to SEO Barrow in Furness study in depth what type of terms are the most sought after by your audience and what words interest you the most when it concerns placing your company. There are tools, mainly paid, that can help you reach these conclusions, however the idea is to go to an SEO expert who looks after this stage for you. As soon as the investigation is done, you will have 2 groups of keywords:

Those of the head. Typically they match the 3 or 4 words that best specify your service. Therefore, the rational thing is to book the most prominent locations on the web.

Those of the long tail. They are not constantly given the importance they should have, but they are basic in your technique. 77% of the traffic that reaches your site does so through these keywords, which are characterized by being much more specific and having less competition Solutions like "Where to purchase sports clothing on the Internet?" Or "Tips to choose your sports devices" are two types of long tail keywords that will assist you get quality traffic.

Investigate your competitors.

Not only do you have to take into account what users are looking for when we talk about SEO. Investigate in the search engine itself, see and search serps what results Google returns. In this manner you will be able to understand what your competition does, discover mistakes in its technique and make the most of them to enhance your web positioning.

Of all, naturalness

When it pertains to creating content to deal with your SEO positioning, you ought to not be consumed with Google's suggestions. If you write only thinking of the search engines, they will identify it and penalize you for it. Focus on naturalness, compose with the user in mind and prevent black hat SEO practices that will only hurt your strategy.

One of the most typical is the keyword stuffing (or extreme usage of keywords within the content of a site to attempt to provide more relevance). Google dislikes this over-optimization. There is no portion that defines a best variety of keywords, although it is frequently stated that it is recommended that they do not go beyond 3% of the total text. a page with helpful, original and well-structured details will be more trustworthy for Google and will have top priority over an insubstantial one that duplicates a certain word a lot.

Semantic content: your new buddy

In line with the above, since Google launched its Hummingbird algorithm, the semantic content started to acquire crucial importance within the recommendations of organic positioning. Writing for human beings and not for search engines is among the main maxims of SEO, and here enters into play a very important principle: polysemy. Increasingly, Google is able to comprehend the semantic relationship in between words, no matter variations of gender, number or verbal conjugation. Because of that, it does not make sense to wager on various pages for keywords that have minimal differences in between them. The ideal thing is to optimize each page around a series of words connected to each other at a semantic level, play with the synonyms and constantly put yourself in the place of the users.

Rich bits to make you see

The actual translation of bit is a piece. If we talk about SEO, the snippet is the extract of our site that Google displays in the search results. It is composed of a title, a description, and a URL. If this is appealing, descriptive and likewise draws the user's attention, your CTR (or the user clicks rate to your website) will enhance really substantially. Rich snippets (or rich bits) are a really useful resource to accomplish this visual effect. They are attained

Google started to offer worth to this kind of format in 2013 and its significance has actually not stopped growing till today, so it might not be missing out on from our list of SEO patterns in 2020. There are many kinds of bits: occasions, individuals, items, dishes, videos, lists ... The most innovative is what is referred to as Rank # 0, a format that appears above the organic outcomes. Another example is the Knowledge Graph, like the one in the previous image, which generally appears when trying to find an artist, a music group, a film ... There are numerous ways to execute them and most require a minimum knowledge of programs and web advancement, but the effort It will deserve it.

The significance of packing speed

The packing speed or WPO of a site is essential for SEO positioning. Since June of this year, Google will provide top concern to sites whose mobile loading speed is excellent. Users will leave the page before viewing the material and Google will penalize you if this is higher than 2-3 seconds. There are many elements that influence this parameter: the images, the style of the web, hosting, the code itself ... This 2020 will be more important than ever to have them all under control.

Positioning a site on Google might seem easy. Examine in the search engine itself, search SERPs and see what results Google returns. When it comes to creating content to work on your SEO placing, you must not be consumed with Google's suggestions. If we talk about SEO, the snippet is the extract of our website that Google shows in the search results. Google started to give value to this type of format in 2013 and its value has actually not stopped growing up until today, so it might not be missing out on from our list of SEO trends in 2020.