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Positioning a site on Google might seem basic. Nevertheless, there are lots of elements that affect when getting a place amongst the first outcomes of the search engine. These are a few of the changes that will mark the future of SEO:

Select your keywords well

Keyword research (or keyword research) is a essential step in any strategy. This is not a novelty in SEO trends in 2020, but it is still one of the phases to which we should pay more attention. Prior to starting to create material for your website, you ought to study in depth what type of terms are the most searched for by your audience and what words interest you the most when it concerns positioning your business. There are tools, primarily paid, that can assist you reach these conclusions, however the idea is to go to an SEO expert who takes care of this stage for you. Once the examination is done, you will have two groups of keywords:

Those of the head. Typically SEO Barrow in Furness they match the 3 or 4 words that best specify your business. Therefore, the rational thing is to book the most popular put on the web.

Those of the long tail. They are not constantly given the significance they should have, but they are basic in your method. 77% of the traffic that reaches your website does so through these keywords, which are characterized by being much more specific and having less competitors Formulas like "Where to buy sports clothing on the Internet?" Or "Tips to pick your sports equipment" are two kinds of long tail keywords that will assist you get quality traffic.

Investigate your competition.

Not just do you have to take into account what users are looking for when we talk about SEO. Examine in the search engine itself, see and search serps what results Google returns. By doing this you will have the ability to know what your competitors does, discover mistakes in its strategy and benefit from them to strengthen your web positioning.

Of all, naturalness

You ought to not be consumed with Google's suggestions when it comes to producing content to work on your SEO placing. They will identify it and punish you for it if you compose just thinking about the search engines. Focus on naturalness, compose with the user in mind and prevent black hat SEO practices that will just hurt your technique.

Among the most typical is the keyword stuffing (or extreme use of keywords within the material of a site to attempt to offer more significance). Google detests this over-optimization. There is no portion that defines a ideal variety of keywords, although it is frequently said that it is suggested that they do not go beyond 3% of the overall text. a page with helpful, well-structured and initial details will be more reliable for Google and will have top priority over an poor one that duplicates a specific word a lot.

Semantic content: your brand-new best friend

In line with the above, given that Google launched its Hummingbird algorithm, the semantic material began to acquire vital value within the suggestions of natural positioning. Composing for humans and not for online search engine is one of the main maxims of SEO, and here comes into play a extremely important principle: polysemy. Significantly, Google has the ability to comprehend the semantic relationship between words, regardless of variations of gender, number or spoken conjugation. Because of that, it does not make sense to bet on different pages for keywords that have minimal differences in between them. The ideal thing is to optimize each page around a series of words connected to each other at a semantic level, have fun with the synonyms and always put yourself in the place of the users.

Rich bits to make you see

The actual translation of snippet is a fragment. The snippet is the extract of our website that Google reveals in the search results if we talk about SEO. It is composed of a title, a description, and a URL. If this is attractive, detailed and also draws the user's attention, your CTR (or the user clicks rate to your site) will improve extremely substantially. Rich snippets (or rich bits) are a very useful resource to attain this visual effect. They are accomplished

Google started to offer worth to this kind of format in 2013 and its value has actually not stopped growing up until today, so it could not be missing from our list of SEO trends in 2020. There are numerous types of bits: occasions, individuals, items, dishes, videos, lists ... The most ingenious is what is known as Rank # 0, a format that appears above the organic results. Another example is the Knowledge Graph, like the one in the previous image, which generally appears when looking for an artist, a music group, a movie ... There are several ways to execute them and most require a minimum understanding of programming and web advancement, but the effort It will deserve it.

The value of packing speed

The packing speed or WPO of a website is essential for SEO placing. Since June of this year, Google will provide top priority to websites whose mobile packing speed is exceptional. Users will leave the page before seeing the content and Google will penalize you if this is higher than 2-3 seconds. There are many aspects that influence this criterion: the images, the style of the web, hosting, the code itself ... This 2020 will be more important than ever to have them all under control.

Placing a site on Google may appear easy. Examine in the search engine itself, search SERPs and see what results Google returns. When it comes to developing content to work on your SEO placing, you should not be consumed with Google's recommendations. If we talk about SEO, the bit is the extract of our site that Google shows in the search results. Google began to provide value to this type of format in 2013 and its value has not stopped growing up until today, so it might not be missing out on from our list of SEO patterns in 2020.